Retail apps enable consumers to shop from anywhere and anytime, letting business owners reach a broader audience while driving more sales. These apps help differentiate your retail business from its competitors while driving growth. For your retail app to be successful, it should have the right features. Discussed below are six crucial features of a retail app.
- Robust security features
Security is the primary concern for online shoppers. Your retail app should have robust security features that safeguard shoppers’ data. Some of these security features include:
- ID scanning capabilities: By integrating ID and passport scanner API, retailers can remain compliant with age verification requirements as well as detect and avoid fraud
- Secure payment gateway: Integrate secure payment gateways that encrypt customer data and have fraud detection capabilities
- Regular updates: This will help to patch any emerging vulnerabilities
- Loyalty programs
Loyalty programs are a powerful retail app feature businesses can leverage to engage customers by offering smooth, on-the-go access to exclusive rewards, deals, and customized offers. Providing personalized experiences empowers retailers to connect with shoppers on a deeper level. Customers can get tailored rewards and promotions based on their shopping history and preferences. The loyalty program feature is invaluable to your retail app because it significantly increases sales by promoting repeat purchases.
- Push notifications
Push notifications are a crucial tool for boosting e-commerce sales and conversions. They operate as a way of re-engaging customers with your online store and its offerings. Push notifications help keep customers active via timely alerts, ensuring your retail app remains relevant. You can use push notifications to gain new users, promote new offers or products, and engage with customers for feedback. You can leverage push notifications to:
- Remind shoppers about the products they left in their shopping carts, encouraging them to complete their purchases
- Engage clients and entice them to interact with your retail app more regularly
- Alert shoppers about special offers, discounts, and exclusive promotions
- Keep customers updated about restocks, new products, and customized product recommendations depending on their purchase and browsing history
- Multiple payment options
Multiple payment options are an invaluable feature for brands and customers. They ensure shoppers enjoy streamlined shopping experiences while helping businesses attain a positive impact on shopping cart abandonment, conversion rates, global sales, and customer loyalty, The various payment options to consider include the following:
- Debit and credit cards
- Digital wallets
- Mobile wallets
- Cash-based electronic payments
- Buy now, pay later
Knowing your audience, including their income level, gender, and location, can help you pick the most suitable payment options.
- Multi-lingual support
While cross-border e-commerce offers new global opportunities, it comes with the challenges of communicating with shoppers who speak different languages. This is where the multi-lingual support feature comes in. It helps bridge the communication gap by offering customer service in several languages, significantly enhancing customer experience by making it easier for shoppers to navigate your retail app, understand your offerings, and resolve any problems they might encounter.
- Social Sharing Buttons
Adding social sharing buttons to your retail app allows you to leverage the power of social media to boost engagement and drive traffic to your store. This feature empowers online shoppers to express their experiences, post reviews regarding your brand or products, and provide feedback. Add social sharing buttons to individual product pages to drive attention to specific items.
Endnote
Retail apps facilitate online shopping while allowing retailers to reach a broader audience. However, having the right features on the apps is vital for success. Loyalty programs, push notifications, multiple payment options, social sharing payments, and multi-lingual support are the crucial features of a retail app.
