iPhone Users and Sales Statistics

There is no underselling of the fact that the iPhone has changed the way the world sees smartphones. From its initial launch in 2007, the Apple flagship has come a long way. It has been so popular that we can quickly find insights about iPhone sales and user behaviors. In this statistics article, we take a look at some significant iPhone users and sales statistics. We will start with some basic statistics on iPhone user statistics.

iPhone Users Statistics

Even though Apple launched the iPhone in the United States first, it has since become a global phenomenon. It is also responsible for a considerable share of the international and regional smartphone markets, including the existing and blooming ones. Here are some numbers on the global distribution, demographics, user behavior, and customer satisfaction of iPhone users.

Global Distribution of iPhones

• It is estimated that 1.3 billion people across the world use an iPhone as their device. These numbers are from 2023 and have increased in the past year.

• According to expert projections, more than 1.56 billion users will have an iPhone by the end of 2026.
• When read against the global smartphone usage statistics, 18.02% of smartphone owners globally use the iPhone, not Android.
• The number of smartphone users across the globe has increased quite drastically in the past decade. In 2020, the iPhone had a global market share of only 13.35%, which is projected to reach 19.08% in 2025.
• Apple took only 13 years to reach the 1 billion active users mark. Apple achieved this mark of iPhone users in 2020.
• Since then, it has added more than 300 million users to the list and is expected to add another 200 by the end of 2025.
• Within the first of the iPhone launch, the number of iPhone users had reached 10 million. But it soon took over the smartphone market by amassing a total number of 888 million by the end of 2018.

• The iPhones have become so popular that Apple manufactured seven of the top ten smartphones that were sold in 2023.

iPhone Users in the United States

• iPhones are the most popular in the United States. As of 2022, there were 124.7 million iPhone users in the United States alone.
• These Apple smartphones have a US market share of 51.2%, which is the highest the iPhone has over the globe.
• The percentage of iPhone users in the United States has increased from 42.3% to 51.2% in the past decade alone. However, only in the US has Apple kept its dominance in the smartphone market.

• Between 2014 and 2020, the number of new iPhone users per year had hit stagnancy. However, from 2021, there has been at least a 1.5% increase over the previous year.
• It is projected that the US will see a 1% increase in iPhone users between 2024 and 2025.
• Teens are the most essential iPhone user demographic in the United States. It is reported that 83% of teens in the country use the iPhone.
• The number of iPhone users in the US almost tripled between 2021 and 2022, helping Apple reach its market growth milestones.
• By 2025, 1 in every 2 Americans you meet will be using an iPhone.

iPhone Users in Europe

• While not comparable to the situation in the United States, iPhone users contribute to smartphone markets in Europe.
• It is reported that Europe has more than 56.7 million active iPhone users. France, Italy, Germany, Spain, and the UK are the most prominent markets for the iPhone.
• Contrary to the US, iPhones have only a 25% market share in Europe.
• The UK is the place in Europe where iPhone models are in high demand. It is reported that there are 19.7 million iPhone users in the country.

iPhone Users in Asia-Pacific

• Asia-Pacific is a growing market for the iPhone. It is reported that 58.3 million people in China bought iPhone models in 2022.
• Japan is also a popular place where people flock to iPhones. It is also one of the places where the iPhone enjoys a market share of 60%.
• Japan also has a high number of iPhone users who are satisfied with the smartphone experience they get from Apple.
• In Asia-Pacific, teens are the most likely to become iPhone users instead of Android ones.
• Though the growth has been low, the iPhone is becoming more popular in South Asian markets like India.

Age Groups And Gender Distribution Among iPhone Users

• It is reported that 22% of iPhone users across the globe belong to the 18-24 age group. These groups stick to iPhones because they are looking for new features and brand-specific options.
• People belonging to the 25-34 age group make up 27% of iPhone users globally. Many of these users are well-integrated into the Apple ecosystem, compelling them to stick with the smartphone.
• The other 23% of the iPhone user demographic consists of people from the 35-44 age bracket. For these users, iPhone models offer stability and reliability.
• People belonging to the 45+ age group do not make a dent in the number of iPhone users. Yet, the group adds a market percentage of 28%.

• Even when we consider regional variations, it can be said that people below the age of 34 are more likely to be iPhone users than people over 35.
• Almost 51% of iPhone users identify as female, whereas the percentage of male iPhone users is only 49%.
• A considerable percentage of female iPhone users spend their time with the camera app on their iPhone.

Socioeconomic Status Of Typical iPhone Users

• Compared to Android users, iPhone users have higher annual income. This trend can be seen in the United States as well as other markets.
• iPhone users also tend to be more educated than Android users in general. This connection can be read alongside the relationship between education and earning potential.
• iPhone users are primarily found in urban areas, unlike Android users. However, iPhones have growing penetration rates in rural areas.

Average Daily Usage and Usage Patterns

• According to global statistics, an iPhone user spends 3-4 hours using the device.
• Depending on the age group, screen times can be as high as 5 hours a day, especially for users from the 18-34 age bracket.
• Facebook, Instagram, TikTok, and WhatsApp are the most popular apps among iPhone users.
• An average iPhone user interacts with no less than 30 apps per month
• Surveys have revealed that an average iPhone user unlocks their device 80-100 times per day.

User Satisfaction Ratings And Common Factors Contributing To It

• Even though the number varies depending on the model, the iPhone enjoys a better satisfaction rate compared to other smartphones. In particular, the iPhone 14 had 99% customer satisfaction.
• Ecosystem integration is a significant factor contributing to the high satisfaction rates among iPhone users in general.
• In addition, brand loyalty and product reliability are reasons for users to stick to their iPhone models instead of shifting to Android.
• Yet, a considerable number of people have made the shift to Android from iPhone models.
• It can be inferred that the iPhone user satisfaction rates would drop if the integration options with devices like Mac, iPad, and Apple Watch were compromised.

iPhone Sales Statistics

Considering how popular and loyal iPhone users are, have you wondered how active iPhone sales have been so far? Here are some numbers on historical iPhone sales data, recent trends, and revenue contribution of iPhone models.

Historical iPhone Sales Data

• In 2023, Apple sold more than 231.8 million iPhone units in total. This marked an increase of 2.89% from the last year’s number.
• 2023, however, is not the highest number of iPhone sales. The record is held by 2021 when Apple sold over 242 million units of their smartphone.
• For reference, four years after the first iPhone launch, in 2010, the company sold only 47.4 million devices.

• Within 14 years, the number has grown at least five times. This number is expected to increase in 2025 and reach multiple milestones by the end of 2030.
• In the United States, Apple sold more than 99.8 million units in 2022.
• In second place was China, where the company managed to sell 53.8 million iPhone units.
• Europe was in third place, contributing to the sales of 56 million iPhones in 2022.
• Apart from Japan and China, the rest of Asia-Pacific witnessed sales of 14.8 million iPhone units in the same year.

• 2021 was a strong year for iPhone sales, and the iPhone 12 series, especially the iPhone 12 and 12 Pro, were responsible for the feat.
• However, it was in Q4 of 2022 that Apple leaped in terms of the global smartphone market. It reached a market share of 24.1%.

Recent iPhone Sales Trends

• Market predictions suggest that Apple will be selling 240 million units of iPhones across the globe in 2024. If so, 2024 would be one of the highest points for iPhone sales.
• Within 2024, Q4 is projected to be the peak quarter, contributing the most to iPhone sales numbers.
• In India alone, iPhone sales are expected to reach a milestone of 8 million units in 2024.
• The same estimates for China project that Apple would be selling more than 61 million iPhone units in the year.
• The average selling price of iPhone models has increased by 3% between 2023 and 2024. This means an increasing trend towards premium models in the iPhone lineup.

Revenue Contribution from iPhone Sales

• It is projected that iPhone sales will account for 53% of Apple’s overall revenue in 2024.
• In particular, the iPhone 15 series has been instrumental and is expected to have contributed $50 billion in the year.
• In 2024, Apple would have generated close to $65 billion from iPhone sales in the US alone.
• Predictions also say that Japan would contribute $15 billion from iPhone sales, whereas the rest of Asia-Pacific will see sales of $12 billion combined.
• iPhone models are also popular among business and enterprise customers, who are expected to bring in $10 billion in 2024.

iPhone Users and Sales Statistics

Here are some insights that connect the number of iPhone sales and iPhone users.

• iPhone models have had an increasing customer satisfaction rate in 2023, and it has contributed to the growing number of sales in 2024.
• 2024 has witnessed an increasing number of first-time iPhone buyers. This fact has contributed to the growing iOS user base.
• It is projected that iPhone users’ spending on App Stores has generated a revenue of $90 billion for Apple.

Geographic Insights

• Even though the iPhone has a minimal market share in the country, India is a growing market. Most projections indicate that more than 8 million iPhone units will be sold by the end of 2024.
• Japan seems to be one of the countries where iPhones have the highest market penetration. Market forecasts indicate that 15+ million iPhone units will be sold in Japan in 2024.
• This number is higher than the combined revenue from the rest of Asia-Pacific (excluding China).
• While not as active as the United States, Europe has also been a sustainable market for Apple. It is expected that 58 million iPhone units will be sold in 2024.

Demographic Insights

• Considering that iPhones are more popular among young users, there is a potential for newer models to succeed, as these communities are likely to upgrade.
• The increasing economic status of iPhone users also helps the company keep the numbers in check.

Future Projections and Trends

Predictions for User Growth

• The iPhone user base is expected to reach a 1.6 billion milestone by the end of 2025, thanks to both current and emerging markets.
• A 100% user base growth is expected to happen in India in the next two years.
• Current users from the 18-24 age bracket would become instrumental in maintaining the user base of the iPhone.
• By 2025, the number of users earning over $100,000 annually would increase by 10%, meaning that Apple can get better revenue from its premium lineup.

Sales Forecasting

• The increasing sales of iPhone units will help the company generate a revenue of $170 billion by the end of 2027.

• The average selling price of iPhone models would have a 2-4% growth in the next two years.
• A 10% annual growth is projected for the refurbished iPhone market, where $8 million in revenue has been expected.
• When Apple launches a foldable smartphone, it is expected to generate $10-$20 million in sales in its first year.

Technological Developments

• By 2025, more than half of iPhones will be using eSIM technology.
• Within the following year, half of iPhone users will also buy Apple Watch and AirPods.
• Market analysts also predict that Apple may introduce further customization options based on both hardware and software.
• AI-powered photography features are also expected to be a great addition to iPhones in the coming years.
• It is also projected that 90% of iPhone models will have 5G coverage by the end of 2025.

Conclusion

What do you think about these statistics on iPhone users and sales figures? I believe these numbers will have a continued impact on the global economy as well as the smartphone market. The increasing command of Apple over the premium segment is evident in these trends, and the company is looking forward to results from several growing markets.